Better Balanced Bottle: Launching a recycled bottle for a plastic based brand

Core Water asked us to help launch their new 100% recycled plastic bottle with a social campaign. But we can’t just say this bottle is more sustainable now, hello it’s plastic.

Instead, we leaned into Core’s commitment to balance. Balance in water pH, balance in wellness, and now balance in waste impact.

We featured different athletes, doing what helps them find balance, while choosing the new recycled bottle.

Agency: Annex88
Creative Director: Doug Tetreau 
Creative Team: Mikayla Madigan & Max Mitrani
Production: Dylan Hogelin, Lena Nicholson, David Barron, June Hong