When a home-brew coffee company wants to support local roasters during the pandemic: they get together to brew something up.

It’s mid-2020, everything is shut down. Keurig machines are flying off the shelves as people take their coffee orders in their kitchens.

But small batch coffee roasters were suffering during this time, and Keurig wanted to help.

Keurig banded together 5 small batch roasters from across the U.S. and financed the creation of The Love Blend; a K-Cup pod collaborated on by the roasters.

Agency: Annex88
ACD: Doug Tetreau
Art & Copy: Mikayla Madigan & Max Mitrani
Video Director & Editing: Ryan Chun
Design: June Hong
Packaging & Branding: goDutch

🏆Bronze for Best Social Cause Campaign Shorty Awards 2021 🏆