Visualizing the radiant and line-reducing power of Kiehl’s in a product relaunch.

Kiehl’s was looking to relaunch their Powerful Strength Line Reducing Concentrate through a video used across various platforms.

At the time, this was the introduction of face filters and touch effects, and we used that as our visual device to show the power of the product in an instant way.

Agency: Annex88
ACD: Reginald VanNurden
Art Director: Mikayla Madigan