Capturing the everyday balance of wellness of Helen Pheln for the most balanced bottled water.

Core Water was looking to make various types of content with a photoshoot. We partnered with @helenvpheln and created a shoot around some of her top wellness tips like meditation, social media breaks, and healthy foods with Core Water.

The photos and footage were used in a variety of ways across social media and paid Pinterest.

Agency: Annex 88 
ACD: Doug Tetreau
Creative Team: Mikayla Madigan & Max Mitrani
Photographer: Lena Nicholson